A business will not survive without customers – that is a fact. If you try and appeal to everyone you won’t attract anyone. You hear so many marketeers and course creators talk about this until the cows come home. Without identifying who your customer is you can’t...
Content is vital when running a business – if it doesn’t attract customers and meet their specific needs, what is the point of creating it? However, this is not the only mistake that business owners make when it comes to content. The online world is incredibly noisy...
In a content-driven world it is vital that the content you create connects with your customer. It’s scientifically proven that human beings are more likely to connect with a relatable tale than dry facts and figures. Yet many businesses forget to tell their business...
Your about page on your website and your Facebook page are frequently visited, make sure they are telling the business story you want your customers to read. 1. Tell a story This is how a small business can distinguish themselves. People enjoy buying from people that...
