Blog
Why Identifying Your Ideal Customer is Crucial
A business will not survive without customers – that is a fact. If you try and appeal to everyone you won’t attract anyone. You hear so many marketeers and course creators talk about this until the cows come home. Without identifying who your customer is you can’t...
How Guest Blogging Can Grow Your Audience
Guest blogging is the act of writing content for another company’s website. It is a great way of expanding your audience by sharing valuable information that is at the core of your business and building relationships with other bloggers. Whilst you are essentially...
6 Mistakes Entrepreneurs Make When Creating Content
Content is vital when running a business – if it doesn’t attract customers and meet their specific needs, what is the point of creating it? However, this is not the only mistake that business owners make when it comes to content. The online world is incredibly noisy...
How do you find Work-life balance?
We often come across the term ‘Work-Life Balance’ that has conditioned us to believe that there is a magic formula for having it all. This makes us believe that if we work hard and are disciplined, then we can have a job we love, money in the bank, a beautiful home,...
Why planning content is crucial
Creating content with purpose is vital if you want to reach your ideal customer. There is no point in creating for content’s sake. By understanding what your key business messages are and what you want to tell people you will be using your time wisely. Not only does...
Content Diaries: Interview with Hannah Brooke Photography
Welcome to the Content Diaries. I am delighted to showcase some of the talented businesses and entrepreneurs who are using content to build and grow their business. Interview with Hannah Brooke Photography Tell us about you and your business. Hi, I’m Hannah. I’ve been...
Content Diaries: Interview with Ingela Olsson-Nagorski from Ingela’s Kitchen
Welcome to the Content Diaries. I am delighted to showcase some of the talented businesses and entrepreneurs who are using content to build and grow their business. Interview with Ingela Olsson-Nagorski from Ingela's Kitchen Tell us about you and your business. I am a...
Why content is the most vital thing on your website
Your website is essentially your shop window that is open 24-hours a day. People browsing online can check out your business services or products any time of day from any part of the world. The success of your website is really determined by the content you put on it...
Content Diaries: Interview with Stephanie Cronin from Summers Photography
Welcome to the Content Diaries. I am delighted to showcase some of the talented businesses and entrepreneurs who are using content to build and grow their business. Interview with Stephanie Cronin from Summers Photography Tell us about your background and business My...
The Importance of identifying your ideal customer
Many entrepreneurs and online business owners can make the common mistake of not identifying their ideal customer. Failing to define who your ideal customer is can prove to be a costly mistake. Though it is tempting to think that everyone requires your services or...