Blog
Why every business owner should have a biography
Do you have a business biography? If you don’t, you are missing out on lots of opportunities. We live in a content hungry world. There are thousands if not millions of websites that accept guest blogs and podcasters. Not to mention speaking and media...
Writing for the Web
In a content- saturated world you need to create and write content that makes you stand out from the crowd on the web. Words are powerful things and how you say and write them online can make a massive difference to your business. They can be the building blocks of...
How writing can get you more customers
Words are the foundations of your business and how you use them is important for your success. Whether it is blogs, vlogs or social media posts, it’s the words that you use that will make an impact on your potential customers. So, where are businesses going wrong?...
Why guest blogging is good for your business
Blogging is good for business. It establishes you as an expert in your field. The keywords you use in the blog work in search engines and it helps people to find you with organic search. But did you know guest blogging is also a brilliant way of raising your profile...
Is email marketing dead?
No far from it! Email marketing is still one of the most effective ways of reaching your customers. Marketing guru, Neil Patel says it has the best return on investment over social media and search engines. Did you know we send more than 74 million emails a year?...
10 Daily Social Media Content Ideas for Small Businesses
It’s great to be ahead of the curve when you are doing your social media by scheduling daily posts but you also need to do organic posts to jump on trending ideas and stories and to create real-time conversations with potential customers. Remember social media is...
#WomenInSMEs – Meet Claire Winter Interview
I’m delighted to have been interviewed for the SME Loans #WomenInSMEs campaign. It follows my journey as a female business owner and why I thought it was important to get involved in the campaign. “I was shocked to learn that only 19% of SMEs in the UK are led by...
Are you carrying the mental load for your family?
Many women and some men are feeling the pressure of having a job and managing their family. Often it is women who feel like they are carrying the bulk of the mental load associated with managing work and home life. Women report spending, on average, 13 hours on...
Brilliant content ideas for creatives
Sometimes when you are creative and run your own business you can struggle to find the time to create content alongside everything you else you do. Here are some tips to get the creative juices flowing! Use Video If writing gives you the fear, shoot a video on a smart...
Argh I don’t know what to write!
When I work with business owners on my online courses or 1:1 many of them have writer’s block and say I don’t know what to write. The other favourite is why would anyone want to hear about my business? People are inherently curious and they love to hear stories....