Make your words work for your business by being your authentic self.
Don’t let fear get in the way, every business has a story to tell.
Let me help you tell it.
This sounds great, but writing content takes me ages, and I just don’t have the time.
I will teach you a quick and easy content batching techniques that will mean you can spend 1-2 hours a week or 20 mins a day, creating content. You will never be stuck for ideas again and will feel less overwhelmed and stressed. You will learn to have fun creating your content and engaging with your audience to get more sales. It’s never been easier to buy goods, products and services online. People have 24-hour access to the Internet, before they make a purchase they realise that they have a problem that needs solving. They take time to research and better understand their problem by searching online. They then make a decision on which solution is best for them. By creating content that resonates with your ideal customer, they will come to you instead of you having to seek them out. Leads that come to you (inbound) have a 14.6% conversion rate compared to leads from cold calling (outbound) which have a 1.7% close rate.
It takes too long to create content isn’t it easier to run an ad campaign?
70% of customers would rather learn about a company through an article or blog over any kind of advertisement and don’t forget 40% of people block ads too. Creating blogs, lead magnets and nurturing leads through email sequences mean you will grow a large audience who know, like and trust you and want to buy from you. By focusing on content marketing you will be targeting people who are actively searching online for what you have to offer rather than trying to disrupt them with advertising. Creating useful content on your website will mean that Google sends organic traffic to your site which means more people will find your business. Google loves content. Repeat after me Google loves content...
I’ve tried courses like this before and found them too overwhelming.
The course breaks down the content creation process into easy to follow steps, so you can consistently grow your business and get more leads in your inbox. You will feel less overwhelmed and have more time to spend with the people you love. Content marketing has proven time and time again to get businesses more sales.
Ok, but I don’t have a huge following, so how is my content going to get me more clients?
Creating content that resonates with your ideal customer will get them to buy from you. I will also teach you how to grow your audience through consistent content creation. Being more visible will allow you to grow your audience and reach more people. Content marketing also allows you to control the conversation, no one likes being interrupted by an annoying advert. Creating useful content that is helpful will win you the hearts and minds of your customers.
I am rubbish at spelling and grammar, how can I write good content?
Everyone can write, don’t be scared to create content, show up and be visible. I will show you easy techniques to create content and tools to help you with spelling and grammar, so content creation becomes easy and fun. There is no better long- term marketing investment that you can make than learning how to do your own content marketing. Investing in my course will mean you have a fail-proof way of getting more leads in your inbox and a content strategy to grow your business.
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