Blog
Why content is the most vital thing on your website
Your website is essentially your shop window that is open 24-hours a day. People browsing online can check out your business services or products any time of day from any part of the world. The success of your website is really determined by the content you put on it...
Content Diaries: Interview with Stephaine Cronin from Summers Photography
Welcome to the Content Diaries. I am delighted to showcase some of the talented business and entrepreneurs who are using content to build and grow their business. Interview with Stephaine Cronin from Summers Photography Tell us about your background and business My...
The Importance of identifying your ideal customer
Many entrepreneurs and online business owners can make the common mistake of not identifying their ideal customer. Failing to define who your ideal customer is can prove to be a costly mistake. Though it is tempting to think that everyone requires your services or...
7 autumnal content ideas
Autumn is a busy season, it’s the final quarter of the year and the kids have gone back to school. The weather starts to cool and change and the next public holiday is Christmas. Many people view it like a New Year - a time for new beginnings. Lots of people are...
10 content marketing ideas to engage your audience
If you are having a tough time attracting customers with your content marketing, don’t panic, here are some practical ideas to engage and grow your audience. 1. Plan your content Practical and useful content that entertains people is more likely to be shared on social...
Three powerful reasons why creating content can grow your business
Creating content about your business and publishing it on online platforms helps to attract and engage with customers. It is one of the most practical and effective digital marketing strategies you can do. It allows your business to reach and engage with...
Ten tips on pitching to the press
Pitching the press may seem scary, but it has never been easier to make contact with journalists and influencers and pitch them a story or feature. If you want to get more eyes on your business and make more sales you need to get media savvy. Here are some tips on how...
5 tips to overcome the fear of being visible in your business
Are you ready to show up in your business? When I work with clients, they often say they don’t have time to write content for their business, and they also have massive resistance around creating video or showing up on Facebook live. Most people are scared to be...
Why every business owner should have a biography
Do you have a business biography? If you don’t, you are missing out on lots of opportunities. We live in a content hungry world. There are thousands if not millions of websites that accept guest blogs and podcasters. Not to mention speaking and media...
Writing for the Web
In a content- saturated world you need to create and write content that makes you stand out from the crowd on the web. Words are powerful things and how you say and write them online can make a massive difference to your business. They can be the building blocks of...