Blog
Why You Need a Strong Message in your Content Marketing
Creating content with purpose is vital. Understanding what your readers’ value and what is valuable about you and your business will make create core bits of content much easier. You can call this the content core, it is arguably the most important element of content...
Quick Writing Hacks to Disrupt the Scroll
Scrolling through our feeds is a compulsive urge that many of us find hard to resist. Social media is vying for other people’s attention and it’s a battle to get people to stop on your post. You will need to tap into all of your inspiration to write great,...
How To Get More Engagement On Your Social Media Posts
Keeping a valuable and consistent social presence is difficult. Not only are there hundreds, thousands, millions of other people trying to do the same thing, but there are so many channels, from Facebook to LinkedIn to Twitter to Instagram, all with their own unique...
How to Create a Quarterly Content Plan
Creating a content plan in advance is a great way to stay on track and ahead of all the tasks you have to do. By staying organised, you don’t risk losing consistency and engagement, and you can make the most of your content marketing strategy. Follow this step-by-step...
How To Get More Engagement On Your Social Media Posts
Keeping a valuable and consistent social presence is difficult. Not only are there hundreds, thousands, millions of other people trying to do the same thing, but there are so many channels, from Facebook to LinkedIn to Twitter to Instagram, all with their own unique...
Ten ways to Repurpose your Content
Do you need to freshen up your content? Repurposing is a great way to try something new, grow your audience, and it will also save you time and money. Here are ten ideas to switch up your strategy: 1. Create Video Content Video is a super popular way to consume,...
Why Repurposing Content is Important
Are you setting yourself unrealistic expectations to produce content every day? Repurposing could completely change the way you approach your time. Repurposing involves looking at your existing content – understanding, through data, what content has performed well –...
Perfecting your Pitch to the Media
Are you looking to pitch a story to the media? Perhaps you are trying to market your business or share some good news with the world. Here are ten tips to help you with perfecting your pitch to the media! Take a Risk Pitching stories is all about taking risks; you...
How to Get Media Coverage for your Business
How do you do make your business stand out from the crowd and to get known as an expert at what you do? The easiest way to reach a wider audience is to get media coverage. We live in a content-hungry world. Media outlets, bloggers, websites and podcasters are looking...
How to Stop Procrastinating When You Write
Is content creation falling to the bottom of your list? how can you stop procrastinating when you write? How many times have you dreaded writing the social posts and blogs you need to do, but once you’ve sat down and started, everything is fine? The hardest part of...