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Ten tips on pitching to the press

Pitching the press may seem scary, but it has never been easier to make contact with journalists and influencers and pitch them a story or feature. If you want to get more eyes on your business and make more sales you need to get media savvy. Here are some tips on how...

Writing for the Web

In a content- saturated world you need to create and write content that makes you stand out from the crowd on the web. Words are powerful things and how you say and write them online can make a massive difference to your business. They can be the building blocks of...

How writing can get you more customers

Words are the foundations of your business and how you use them is important for your success. Whether it is blogs, vlogs or social media posts, it’s the words that you use that will make an impact on your potential customers. So, where are businesses going wrong?...

Why guest blogging is good for your business

Blogging is good for business. It establishes you as an expert in your field. The key words you use in the blog work in search engines and it helps people to find you with organic search. But did you know guest blogging is also a brilliant way of raising your profile...

Is email marketing dead?

No far from it! Email marketing is still one of the most effective ways of reaching your customers. Marketing guru, Neil Patel says it has the best return on investment over social media and search engines. Did you know we send more than 74 million emails a year?...

#WomenInSMEs – Meet Claire Winter Interview

I’m delighted to have been interviewed for the SME Loans #WomenInSMEs campaign. It follows my journey as a female business owner and why I thought it was important to get involved in the campaign. “I was shocked to learn that only 19% of SMEs in the UK are led by...

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