As a journalist and professional writer, I’m often asked for tips on how to find your true voice when you write copy.
If you’re a copywriter, or a writer of any profession, you’ll know that finding your own style and voice every day in order to put out something meaningful that you can be proud of isn’t always as simple as putting pen to paper, or fingers to keyboard.
I’ve thought a lot about how I approach writing, and if there’s one thing that is unteachable, it’s you being you…! We’re all unique, and we’ve all got our own thoughts, quirks and personal style. So be brave: tap into that inner voice and use it as part of your brand.
Your regular readers will start to get to know your style, and they’ll return to hear more. Here are my top three tips for sharing your true brand voice in your writing:
Really Talk To Your Readers
When we write, we are creating something for a purpose, and we want our readers to enjoy it, to feel they can relate to it and hopefully to return to read more another time.
Using industry jargon, buzzwords, or formal obscurities might alienate your readers. Write like you are talking to a group of friends, in straightforward, simple language. You’ll be amazed how many people are more likely to react or comment when your writing is less stiff.
If you aren’t sure what to write about, ask your audience. Building a social following is perfect for this. Go into your Facebook group or create a poll on one of your social channels to ask them about what topics they would like you to cover.
Make It Yours
Want to make your writing instantly recognisable as YOUR work? Then pepper your work liberally with your own little gems that your readers will recognise. This is a way to find your true voice when you write copy.
Perhaps you can create your own signature sign off, or maybe you enjoy a few fun jokes that you can inject here and there and be known for. Whatever your style, use it to help build your brand, so that your writing reflects you and allows your voice to shine.
I use “get clever with content” and “words are the building blocks for your business” all the time in the copy and social posts I write.
What unique phrases or ideas can you weave into the copy you write?
Know WHY You’re Writing
Not sure what you’re writing, or why? Then stop, because if you’re not sure, your readers sure as hell won’t be.
Writing, be it a blog or a novel, has to have a purpose. If you truly want to pin down your voice, start at WHY. When you have a clear purpose, your passions will ignite, and whatever the subject, your voice on it should become crystal clear.
Simon Sinek’s book Start with Why is a great overview on why knowing your ‘why’ is so important.
In a saturated online world, knowing your why and staying authentic with the words that you write, record and speak will stand you head and shoulders above the crowd. Everyone has a story to tell, don’t be afraid to tell it.
If you want some more content ideas, download my 30 Content Ideas in 30 minutes here.