When I talk to lots of business owners they ask why they should blog. I was fortunate enough to be at a brilliant event the Inspire Conference & Awards, organised by the Business Girls Network, where superstar blogger, influencer and author Vicki Psarias, Honest Mum, told the audience, “Every business should have a blog.”
She explained that digital platforms have created a more level playing field for all of us. “ We have this democratic space where any of us can create a small business, start a blog and really have a voice… A like-minded audience will find you thanks to SEO and the online world.”
Vicki has built a business from blogging and released her first book ‘Mum Boss’ in May 2018.
Blogging should be one of the key parts of your overall content strategy
A blog is shared from your website and is an informal way of talking to your customers, which can cover a huge range of topics. Blogs can range from a post about why you set up your business to topics that are timely and relevant in your sector. A blog allows you to tell people more about your business, but it can also show your expertise and knowledge.
Why is blogging is good for your business?
You can make connections with your customers
A blog is an easy way to communicate, connect and share information with your customers, it comes from your website and it is content owned by you.
You can share your blog
Sharing your post across all your social media platforms, widens your reach even further.
You can cascade the content of your blog
Reuse the content to record a video or podcast. You can also break down your points in the blog as individual social media posts, which can then link back to your original blog.
Original content helps with SEO
Search engines love unique and valuable content and will rank you higher in searches because of it.
Blogs drive traffic to your website
The best ways to drive traffic to your site is via blogging, social media and search engines. Every time you write a post it is one more indexed page on your website. This means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search.
More traffic = sales leads
The more traffic you have, the more customers are reaching your site, which gives you the opportunity to convert those leads into sales. You can do this by using a lead-generating call to action at the bottom of your blog, a free e-book, guide, or cheat sheet which convinces your reader to give you their contact details, so you can reach them via an email marketing campaign.
It gives you authority
Visitors to your site can educate themselves about your business and the topics that interest you and your sector. The key to content marketing is answering your customer’s problems and creating conversations with them. Conversations lead to conversions and blogs enable you to do this.
Develop better customer relationships
Your customers can find out more about you and your products. Your blogs build trust with them and by sharing on social media, you can start conversations with them.
It helps you tell your brand’s story and mission
A clear blogging strategy will make you clear about who your ideal customer is, what they need help with and want they want to read about. Blogging will help you tell your business tale.
Blogging will keep you focussed on your content marketing strategy
You will have to create a content plan – which will mean you are regularly writing and posting content about your business across multiples channels
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