Perfecting your Pitch to the Media

Perfecting your Pitch to the Media

Are you looking to pitch a story to the media? Perhaps you are trying to market your business or share some good news with the world. Here are ten tips to help you through!   Take a Risk Pitching stories is all about taking risks; you don’t know what the outcome will...
How to Get Media Coverage for your Business

How to Get Media Coverage for your Business

How do you do make your business stand out from the crowd and to get known as an expert at what you do? The easiest way to reach a wider audience is to get media coverage. We live in a content-hungry world. Media outlets, bloggers, websites and podcasters are looking...
How do you find Work-life balance?

How do you find Work-life balance?

We often come across the term ‘Work-Life Balance’ that has conditioned us to believe that there is a magic formula for having it all. This makes us believe that if we work hard and are disciplined, then we can have a job we love, money in the bank, a beautiful home,...
Why planning content is crucial

Why planning content is crucial

Creating content with purpose is vital if you want to reach your ideal customer. There is no point in creating for content’s sake. By understanding what your key business messages are and what you want to tell people you will be using your time wisely. Not only does...