Many entrepreneurs and online business owners can make the common mistake of not identifying their ideal customer. Failing to define who your ideal customer is can prove to be a costly mistake. Though it is tempting to think that everyone requires your services or products. This assumption will inevitably lead you to you struggle with success because while trying to serve everyone, you’ll end up serving no one. In this post, we’ll discuss the importance of identifying your ideal customer by following these four easy steps.
1. Use good old-fashioned brainstorming
Ask yourself what specific problem you are trying to solve. Once you’ve defined the key problems faced by your potential customers, analyse more by determining the basic demographics of the people you’re trying to help. These demographics include their age, occupation, gender, hobbies, location, average income, relevant behaviours, and level of education. Make sure you do a really deep dive into their pain points, where they hang out, and what content they like to consume. This will start to help you form your content strategy.
2. Survey your existing customers
A survey will assist you to get proper information from your customers who have bought from you in the past. You can use this data to understand exactly who is most likely to buy your services or products or interact with your content in the future. When creating a survey, start by asking questions based on the basic demographics as mentioned above. Besides this, be certain to ask probing questions about the main issues and problems faced by your customers so that you can better define your value proposition. Make sure you ask how and where your existing customers found out about you, so that you know where you need to go to attract more like-minded customers.
3. Dig into the Google Analytics of your website
Google Analytics from your website can offer a lot of valuable information that will help you to pinpoint your target audience. This is probably one of the best ways to identify your ideal customer and where they came from.
4. Start social listening and creating conversations
Listening to social media conversations will help to provide more information about the people who are currently looking for your products, content, or services. Join a variety of groups on various social media platforms such as Facebook and LinkedIn to see what people are talking about. You can also create the conversations, ask people what they need help with right now, and give value in the places you interact. Make sure your social media activities include two-way communication. You can’t just broadcast what you do and how you help and expect results. You need to listen, interact, and respond to your ideal customers too.
There is a unique set of people out who there who need and want your services or products. Ensure you know where your ideal customers are, what they need, how you can help them, and what you can do to attract them. This is the key to creating a profitable and sustainable business that will make you and your customers happy.
If you would like to start creating content that resonates with your ideal customer my Content that Converts Mastermind starts on October 7. You can find out more here https://clairewinter.info/content-that-converts/