Your website is essentially your shop window that is open 24-hours a day. People browsing online can check out your business services or products any time of day from any part of the world.

The success of your website is really determined by the content you put on it

High-quality interesting content will also set your website apart from your competitors. Frequent updates and fresh, and relevant content will also help to retain visitors. Updating your website will ensure that your audience will keep coming back for more. Google values high-quality content, so if creating content for your website has fallen to the bottom of your to-do list, make it a must-have not a nice-to-have.

It is vital to do the pre-work of looking at who your ideal customer is, so you can define who you are talking to when you create content for your website. You can then determine how to target your prospective customers. Ensure that the taglines you use capture the attention of your audience. They should also include a compelling call to action and deliver a clear value proposition. How many times have you clicked on a website and not got to the information you need quick enough and then gone back to Google to find another site?

Videos and other visual content

Remember we are all broadcasters, we have our own websites and social media channels to amplify our message. But we need to stand out in a noisy online world. Visual content like videos and infographics can communicate important messages to your customers and can be very powerful. Creating videos is one of the many excellent ways to engage your website visitors and drive significant messages with less effort when compared to reading large amounts of text. Other visual content forms such as interactive presentations, infographics, etc. can be used to explain difficult concepts and help users with their decision-making.

Content marketing helps to market your website, and it can be presented in various forms such as blog posts, news, videos, infographics, etc. Posting relevant and valuable content and frequently updating your website will boost search engine optimisation. It will also help position you as an expert and allow you to build relationships with your audience. It allows you to build trusted lines of communication with your customers and boosts your credibility.

High-quality, fresh content on your website will increase the number of people finding your website through search engines because they love frequently updated content. So, if you want people to visit your website you must provide them with new, relevant content that they want to see. Regularly post useful information on your website in the form of white papers (if relevant for your audience), blog posts, case studies, and articles. You can also create opt-ins for free e-books, checklists and guides that people have to sign up for with their email. This gated content will help you to build an email list so you can regularly contact your customers.

Are you missing out?

Many people on the beginning of their entrepreneurial journey don’t give their website enough attention or believe they can sell via social channels. If you don’t have a website and update it regularly you are missing out on thousands of potential customers who are browsing online 24-hours a day.

For content marketing hints and tips join my free Facebook group Cracking Content.

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