Want to share the story of your business with the world?
Press release writing might be the best place to start…
The purpose of a press release is to generate publicity towards your product or service. It has the potential to deliver great results for any kind of business, no matter how big or small. However, sometimes it’s hard to know what to expect during the process.
Here are 5 reasons why press releases are a great investment for your business.
#1: Builds Trust & Authority
For small and medium sized business in particular, press releases give valuable exposure. Think of a time someone you know recommended you a product. Were you more likely to check it out just because your friend (whose opinion you deem credible) told you about it? Getting media coverage isn’t much different. It’s a vote of confidence that will encourage others to land on your website and perhaps even buy.
#2: Helps You Reach Your Desired Audience
Sending press releases to industry-specific journalists can boost your exposure to your target audience. This is a group of people who may be more aligned to your values and interests, and therefore much more likely to respond to your call to actions.
#3: Widens Your Channels
If you’re currently using a limited number of channels for your marketing efforts, distributing press releases to a wide range of media outlets can open up new doors and platforms, such as radio or podcasts. It may not be something you’ve considered before, but it will help you make a name for yourself in an overcrowded market and may even tap into a new audience.
#4: It’s Cost Effective
Perhaps you’re wondering where the best place is to invest your marketing money. Press releases offer a very simple and affordable solution. It’s a way to capture the attention of journalists, but also build stronger relationships with them too, which can be very helpful later down the line. Just make sure it’s as well-written as possible. Engaging press releases = attention of more media outlets = more opportunities for exposure.
#5: Boosts Your SEO Strategy
When press releases are accepted and translated to media coverage, there is often a high opportunity for backlinks. These are particularly beneficial when tied to credible websites since they can boost your domain authority and increase your chances of appearing in search engines. Just make sure to optimise your copy by including company-specific keywords that are relevant to your target audience.
Press release writing is, therefore, crucial for getting your business out into the world. Whilst marketing strategies such as social media content and email campaigns are beneficial for building customer communities, press releases expand your potential even further, building credibility behind your brand and driving traffic to your site. If you want some more tips download my free ‘How to be your own PR’ guide here: https://clairewinter.
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P.S. Read my other recent posts about PR and media coverage on my blog!