Do you sometimes feel snowed under managing all your content?
Writing blogs, social media posts and a newsletter can take a lot of time.
Sometimes, it all gets too much!
However, luckily there are some key strategies you can put in place to keep you from feeling overwhelmed.
Create A Content Calendar
If you’re churning out content on an ad-hoc basis, there is plenty of room to stress about what content is next, deadlines and whether everything has been published. Create a content calendar and you‘ll have a birds eye view of the whole process from start to finish.
This helps you create a guideline of what content is going out when. Plus, you can use it to track the progress of your work too. This is particularly helpful if you have other members working for you, since they can understand what’s going on without room for lack of verbal communication. For help planning content download my free content planner here.
Repurpose Existing Content
Don’t stress about creating content from scratch 24/7. We’re all only human, after all. And that means we often don’t have enough hours in the day to achieve everything we want to do, but that’s okay!
Dig up your successful existing content and repurpose it again to save yourself crucial research time. Why not turn a blog post into a podcast or an eBook? Think about what your target audience would like to see and how you can give them content they previously loved but with an added twist. Read tips on how to repurpose content effectively here.
Give Your Audience What They Want
Are you feeling frustrated that your content isn’t as well received as you’d hoped? Writing about what you’re passionate about is important, but don’t forget to look at the results too.
Pay attention to what content is popular and direct your energy into producing more content in this field. You can even ask your audience outright what they want to see if you’re having doubts.
Ignore Volume, Increase Value
As cliché as it is, quality really does trump quantity. If you’re looking for authentic engagement, spend time getting to know your ideal customers and inhabiting their persona. Create educational content that will provide real value to their lives, focusing on a few relevant and actionable posts rather than a myriad of meaningless information. This will help your audience stick around, even if they’re not ready to purchase yet.
Bonus: you can then take a step back and not feel overwhelmed by the sheer amount of content!
Enjoyed these tips for keeping calm when under content stress?
Stick with them and see where your content journey takes you. You will feel organised and stress-free in no time.
You can join my free Cracking Content group here.