In a content-driven world it is vital that the content you create connects with your customer. It’s scientifically proven that human beings are more likely to connect with a relatable tale than dry facts and figures. Yet many businesses forget to tell their business story. People are innately curious, they do want to hear about you and what your company offers.
Here are seven tips for telling your business story:
1. Who is telling the story?
Think about the tone of voice, who in your company is telling the story?
2. Get clear on who you are talking to
Who is your ideal customer? You may have more than one but think about the character traits and demographics of your ideal customer. The one you want knocking on your door desperate for your products or services.
3. Why is the story being told?
Get clear on why you are writing. Weave this into the copy that you write. Explain why you are telling the story, give your audience a reason to read it all the way to the end.
4. What is the point?
When you write something always look back at it and ask yourself, does this make sense? Am I getting my point across?
5. Is your content useful?
Remember your content should be helping your customers. Is it interesting, relevant, and useful? Does it add value to their lives?
6. Do you have a Call To Action?
What you write doesn’t have to be sales-orientated but having a CTA will mean that your reader has somewhere to go to if they want to. Ask them to follow you on social media or to join in the conversation by commenting below. You could also get them to join the waitlist for your course, sign up for your newsletter or join your free community.
7. Do you have a plan?
Having a content plan can make brand storytelling so much easier. Planning means that you can be consistent in your storytelling, and market your products and services much more efficiently because you will know the key dates you need to create content for.
Use business storytelling to build an emotional connection with your customers. Think about writing about an event that affected you and your business; this will make it more memorable and shareable. Try and include your customers in the storytelling, as they like to get involved. Social media and hashtags are great for this. Remember no business story is static, as you and your business evolves, you can create and add new chapters to your story.
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