Keeping a valuable and consistent social presence is difficult. Not only are there hundreds, thousands, millions of other people trying to do the same thing, but there are so many channels, from Facebook to LinkedIn to Twitter to Instagram, all with their own unique marketing qualities, that it’s hard to know where to start when you’re thinking about how to get more engagement on your social media posts!
You may be wondering to yourself: where do I find the time?
Here are 11 tips for engaging with your social audience:
1. Use Day-of-the-week Hacks
Ever heard of Motivation Monday or Workout Wednesday? Planning your content around these days, already dedicated to specific content, can help you organise your social accounts and join in on what is already a popular trend!
2. Share Helpful How-To’s
Do you have customers always asking the same burning questions? Then, why not answer them across your social media platforms? You can also add these to the FAQs section of your website.
You can get these from blog posts that you have already written – read my blog about repurposing content to find out more.
3. Behind-The-Scenes Content
To increase transparency, show what you get up to behind the scenes! Not only does this place heightened trust in your customers, but it gives you content for Stories on Instagram and Facebook.
4. Give Video a Go
Videos no longer need to be perfect to make an impact. As long as they are real, relatable, and engaging, even a 20-second clip can make the difference between someone checking out your business or scrolling past.
5. Share Other’s Content
Find businesses that do similar but not the same work as you and share the content that you love! It may gain you some return shares and exposure later down the line. Plus, it’s just a nice thing to do!
6. Organise Challenges
When people see others take part in something, they want to join in too! Choose an incentive, something to increase motivation, and encourage people to tag others and spread the word! It can involve anything from a 10-day plank challenge to 30 days of abundance. Pick something that relates to your business.
7. Make the Most of Announcements
Announcements make people excited, so create short, snappy content that will grab everyone’s attention! This could be exciting news about the business, promotions and discounts, or a new product release. Hype it up!
8. Ask for Input
On social media, your customers are right at your fingertips, so why not use their insight? Ask them questions about what future content they want to see, or about their personal interests and hobbies. Get to know them, and then you’ll know how to adapt your business to better suit their needs. I regularly ask my free group
9. Encourage Reviews and Ratings
How do you know how well your products/services are doing without any feedback? Encourage others to leave honest comments about their experience with you, that you can include on product pages or as testimonials.
10. Schedule Social Media in Advance
Make things easy for yourself and schedule posts in advance! Using scheduling software like Hootsuite or Buffer helps you organise your content so that you stay on track and meet your goals.
11. Repurpose Popular Content
It’s unrealistic to expect to produce new content all the time – there just aren’t enough hours in the day! So, why not use popular content you’ve already shared but switch it up and share through a different medium? For example, changing a blog post into a video, or a social post into a podcast. Get creative!
For more content ideas and inspiration download my free 30 content ideas in 30 minutes guide https://clairewinter.info/freebies/30-content-ideas-in-30-minutes/
