Guest blogging is the act of writing content for another company’s website. It is a great way of expanding your audience by sharing valuable information that is at the core of your business and building relationships with other bloggers. Whilst you are essentially...
Content is vital when running a business – if it doesn’t attract customers and meet their specific needs, what is the point of creating it? However, this is not the only mistake that business owners make when it comes to content. The online world is incredibly noisy...
When I talk to lots of business owners they ask why they should blog. I was fortunate enough to be at a brilliant event the Inspire Conference & Awards, organised by the Business Girls Network, where superstar blogger, influencer and author Vicki Psarias, Honest...
I often speak to business owners and entrepreneurs and they say: “I really should blog, but I don’t know what to write about.” As an editor and journalist, I have written about hundreds of small and large businesses and they all have a story to tell. Everyone one of...