I’ve been writing for a client about using storytelling to help businesses understand big data and analytics. Presenting important information well is vital to all businesses, whatever their size.

The neuroscience behind storytelling is compelling. Humans respond better to a relatable tale and process the idea better than when they are presented with dry facts and figures.

Scientists have also proven that the human brain releases oxytocin (a feel good chemical) when listening to a character driven story.

So next time you have to present, network, write a blog or press release about your business think about yourself as a character in a story. Write it with authenticity, passion and conviction.  You may think your story isn’t interesting but humans are inherently curious. We really do want to know about you and your business!

Ask yourself:

  • What is unique about you and your business?
  • How have your service or goods helped someone?

By considering these points you are getting to the heart of why people will invest money in your goods or services.

Brainstorm ideas that can illustrate the benefits of your business and then get writing. When you are writing think about who your audience is and make it relatable. Your story could be funny, heart warming or just an interesting anecdote.

When people have an emotional response to what you have written or presented, they are much more likely to remember you and will get in touch when they need your services or product.

I’ve received thousands of Press Releases during my eight years as an editor of Families magazine. Here’s my top five tips for writing one.

  1. It’s all about the story. Think about the journalist and the publication you are pitching to, and use the right tone of voice. Write a couple of paragraphs with a compelling story and bullets points with key information .
  2. Grab attention with a great headline. The journalist or sub-editor will probably change it. But it will grab their attention and give them food for thought.
  3. Keep it short. Journalists get hundreds of Press Releases a day. You can put extra information in the notes below the Press Release or in web links in your email.
  4. Use Visuals. Make sure you have a link to hi-res images for the journalist to use. Not all media companies have a picture desk on hand, and high quality, high-resolution images will make it much more likely for you to be featured.
  5. Check it and check it again! There is nothing more distracting than a terrible typo. A second pair of eyes is always useful, send it to a friend or colleague to double check.

To read more about tips on getting featured in the press click here.

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