Do you need to freshen up your content? Repurposing is a great way to try something new, grow your audience, and it will also save you time and money.
Here are ten ideas to switch up your strategy:
1. Create Video Content
Video is a super popular way to consume, especially as society is moving quicker than ever and we all want to consume content as quickly and efficiently as possible. Video is particularly useful for visual learners. You can create video content from written content you have already produced.
2. Produce a Podcast
Turning blog posts into podcasts is a good way to share content in a conversational manner, drawing upon personal experiences and stories. You can also invite guests for another perspective! Read my blog about why podcasting is a great way to boost your business.
3. Create an eBook
If you already have heaps of content, why not organise it into an eBook to boost your business credibility? It can help provide a more informative and detailed guide for those who need it. You can also use it as a lead magnet to get to capture email addresses and grow your email list. You can read more about the importance of email marketing here.
4. Republish old blog posts
Updating old blog posts is a good way of using previous knowledge to your advantage, while also bringing a more relevant and timely message to your audience. Update it with a new picture, new data, or new resources.
5. Turn Data into Case Studies
Turn some new data into more interesting content. You could turn it into infographics or a case study. It’s also a great way to showcase your capabilities and knowledge, as well as your credibility.
6. Create an Online Course
You might find that you have many blog posts that all focus on a similar subject. These could be turned into an online course that your audience could digest over a period of weeks, particularly those email subscribers who are already interested in extra content! Covid-19 has meant that having a digital offering should be a priority for most business owners.
7. Reach out for Guest Bloggers
Don’t underestimate the power of a guest – not only can they bring fresh insight and content to your audience, but it is a good way to increase your exposure through the guest’s audience too.
8. Try Out SlideShare on LinkedIn
Make your content stand out on LinkedIn. Showcasing content on Slideshare is a good way to attract business connections and show everyone that you know your stuff!
9. Share Social Proof
Receiving positive feedback on your business? Why not tell everyone about it? Sharing these reviews with your potential customers proves your capability, increases your trust and shows customers that their voice is really being listened to.
10. Cascade the Content
You can create around ten bits of content from one piece of core content whether it’s a blog, video, or podcast. Send the video or podcast to get transcribed at Rev.com and turn it into blogs. Create a video or do a Facebook live about the blog you have written. Host a Q&A in your Facebook group about it. The possibilities are endless. Make your content work harder for you by using social media to amplify it. For example, if you write a listicle like this blog, you can also use each point as a social media post too.
There is a myriad of ways to repurpose content. Get creative and see where your ideas take you and remember to have fun with it!
For more content ideas and inspiration come and join my Free Facebook community Cracking Content.