With lockdown part 2 here in England, many of us business owners and entrepreneurs are starting to feel tired, overwhelmed and not sure how to best create content. The constant uncertainty coupled with changes to customer behaviour (and spending) means we need to...
Remote working has become very popular since the usage of the internet increased in the past decade. Its popularity has especially increased following the COVID-19 pandemic. But not everyone is cut out for remote jobs, or at least some people have to learn a few...
Creating content with purpose is vital. Understanding what your readers’ value and what is valuable about you and your business will make create core bits of content much easier. You can call this the content core, it is arguably the most important element of content...
Scrolling through our feeds is a compulsive urge that many of us find hard to resist. Social media is vying for other people’s attention and it’s a battle to get people to stop on your post. You will need to tap into all of your inspiration to write great,...
Creating a content plan in advance is a great way to stay on track and ahead of all the tasks you have to do. By staying organised, you don’t risk losing consistency and engagement, and you can make the most of your content marketing strategy. Follow this step-by-step...
Keeping a valuable and consistent social presence is difficult. Not only are there hundreds, thousands, millions of other people trying to do the same thing, but there are so many channels, from Facebook to LinkedIn to Twitter to Instagram, all with their own unique...
