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Are you looking to pitch a story to the media? Perhaps you are trying to market your business or share some good news with the world. Here are ten tips to help you with perfecting your pitch to the media! Take a Risk Pitching stories is all about taking risks; you...
How do you do make your business stand out from the crowd and to get known as an expert at what you do? The easiest way to reach a wider audience is to get media coverage. We live in a content-hungry world. Media outlets, bloggers, websites and podcasters are looking...
We often come across the term ‘Work-Life Balance’ that has conditioned us to believe that there is a magic formula for having it all. People are always asking how do you find work-life balance? This makes us believe that if we work hard and are disciplined, then we...
Creating content with purpose is vital if you want to reach your ideal customer. There is no point in creating for content’s sake. By understanding what your key business messages are and what you want to tell people you will be using your time wisely. Not only does...
Your website is essentially your shop window that is open 24-hours a day. People browsing online can check out your business services or products any time of day from any part of the world. The success of your website is really determined by the content you put on it...
Many entrepreneurs and online business owners can make the common mistake of not identifying their ideal customer. Failing to define who your ideal customer is can prove to be a costly mistake. Though it is tempting to think that everyone requires your services or...
