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Six tips on how to write cracking content. 1. Know your audience. Who is your ideal customer? What is their demographic? Where do they hangout online? What social platform do they use? Once you have created a customer avatar, you will know who you are writing for and...
I’ve been writing for a client about using storytelling to help businesses understand big data and analytics. Presenting important information well is vital to all businesses, whatever their size. The neuroscience behind storytelling is compelling. Humans respond...
I often speak to business owners and entrepreneurs and they say: “I really should blog, but I don’t know what to write about.” As an editor and journalist, I have written about hundreds of small and large businesses and they all have a story to tell. Everyone one of...
