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A business will not survive without customers – that is a fact. If you try and appeal to everyone you won’t attract anyone. You hear so many marketeers and course creators talk about this until the cows come home. Without identifying who your customer is you can’t...
Content is vital when running a business – if it doesn’t attract customers and meet their specific needs, what is the point of creating it? However, this is not the only mistake that business owners make when it comes to content. The online world is incredibly noisy...
Do you need some inspiration? Here’s ten quick content ideas. Answer a Question. What is the most commonly asked question when people contact you? What do they ask you about on social media? Answer the questions in a blog or social media post. If you’re not...
I often speak to business owners and entrepreneurs and they say: “I really should blog, but I don’t know what to write about.” As an editor and journalist, I have written about hundreds of small and large businesses and they all have a story to tell. Everyone one of...
Sometimes you are on fire and the ideas flow and you can’t stop producing great features, blogs and memes and then sometimes, you get stuck! You are scrabbling around your mind like a squirrel, who has lost all of its nuts. Here are some ways to get the creative...
