As a journalist and professional writer, I’m often asked for tips on how to find your true voice when you write copy. If you’re a copywriter, or a writer of any profession, you’ll know that finding your own style and voice every day in order...
Are you sitting on a great idea that is ready to be born into the world? Here’s how creativity can unlock your big idea. To conceptualise an idea we need to let the words and ideas flow so we can bring the idea to life. But to do this we need to access...
Content creation is a vital part of today’s digital marketing landscape. While it can be a fun job, it’s also important to make sure you’ve done your research to ensure its error free. You must know your subject all the while keeping your content fresh and...
Since the dawn of digital communications, emails, texts and social media take the lion’s share of conversation, with face to face reserved for the most important parts of our lives. This is why mastering your message is so important. For years we’ve seen...
It doesn’t take a marketing degree to work out that publishing a few blog posts and some pretty Instagram stories doesn’t always lead to more leads and users. So what is the best way to create truly engaging content that will lead to real growth? In this blog,...
