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In a content-driven world it is vital that the content you create connects with your customer. It’s scientifically proven that human beings are more likely to connect with a relatable tale than dry facts and figures. Yet many businesses forget to tell their business...
The short answer to this is yes. To have a successful business you need to use content marketing, and to be successful with that marketing you need a plan. The easiest way is to plan in quarters. Plan out your content over a three month period, you can use an excel...
Six tips on how to write cracking content. 1. Know your audience. Who is your ideal customer? What is their demographic? Where do they hangout online? What social platform do they use? Once you have created a customer avatar, you will know who you are writing for and...
Do you need some inspiration? Here’s ten quick content ideas. Answer a Question. What is the most commonly asked question when people contact you? What do they ask you about on social media? Answer the questions in a blog or social media post. If you’re not...
I’ve been writing for a client about using storytelling to help businesses understand big data and analytics. Presenting important information well is vital to all businesses, whatever their size. The neuroscience behind storytelling is compelling. Humans respond...
