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Creating content with purpose is vital. Understanding what your readers’ value and what is valuable about you and your business will make create core bits of content much easier. You can call this the content core, it is arguably the most important element of content...
Creating a content plan in advance is a great way to stay on track and ahead of all the tasks you have to do. By staying organised, you don’t risk losing consistency and engagement, and you can make the most of your content marketing strategy. Follow this step-by-step...
Keeping a valuable and consistent social presence is difficult. Not only are there hundreds, thousands, millions of other people trying to do the same thing, but there are so many channels, from Facebook to LinkedIn to Twitter to Instagram, all with their own unique...
Do you need to freshen up your content? Repurposing is a great way to try something new, grow your audience, and it will also save you time and money. Here are ten ideas to switch up your strategy: 1. Create Video Content Video is a super popular way to consume,...
Are you setting yourself unrealistic expectations to produce content every day? Repurposing could completely change the way you approach your time. Repurposing involves looking at your existing content – understanding, through data, what content has performed well –...
