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As your small business grows, you will need to write content for your website, advertising and social media posts. Some companies can struggle to create engaging, well constructed to the point copy. Here are some writing tips to get you started. 1. Know your audience...
In a content-driven world it is vital that the content you create connects with your customer. It’s scientifically proven that human beings are more likely to connect with a relatable tale than dry facts and figures. Yet many businesses forget to tell their business...
Six tips on how to write cracking content. 1. Know your audience. Who is your ideal customer? What is their demographic? Where do they hangout online? What social platform do they use? Once you have created a customer avatar, you will know who you are writing for and...
‘I don’t have enough time’ is a phrase many of us have used when juggling a business with family life. Here are five essential time management tips that will take less than five minutes to read (I promise!). 1. Plan Ahead If your mind is all over the place write...
I’ve been writing for a client about using storytelling to help businesses understand big data and analytics. Presenting important information well is vital to all businesses, whatever their size. The neuroscience behind storytelling is compelling. Humans respond...
