A PR strategy can be defined as the measures taken to increase brand awareness. Whether you have a new brand, or you are wanting to increase the visibility of your current brand, having a good PR strategy is essential. Having a good PR strategy in place to boost your...
Podcasts are an incredible invention. But how do you get onto podcasts as a guest and impress audiences? We live in a hectic world where we often have to multi-task and podcasts allow us to do this very thing. You can listen to podcasts while travelling,...
Content marketing is one of the key elements to any marketing strategy, but with so many platforms available, it can be overwhelming to know where to start and what will play to your business’s strengths when considering how to create content that delivers....
What makes your content sing louder than your rivals? Is your brand memorable and easily identified? Whether you’re a small business or marketeer for a brand, finding your own voice and making it stand out can feel overwhelming. Here are my top 10 tips for...
All businesses benefit from positive PR coverage; it helps get a business in front of potential customers and build brand credibility. But if you’re a small business without a PR person, how can you generate press coverage? Here are my tips for how to do your...
As a journalist and professional writer, I’m often asked for tips on how to find your true voice when you write copy. If you’re a copywriter, or a writer of any profession, you’ll know that finding your own style and voice every day in order...
