Blog
Why content planning rocks!
We live in a content-driven world but how do you make your business stand out amongst everyone else? Small to medium-sized businesses need to create content that connects with their customers. They need a reason to buy from you and not bigger businesses who have a...
Why less is more in effective business writing
When it comes to writing for your business sometimes simple is best. It can have more impact. You literally have seconds to grab someone’s attention away from scrolling their social feeds, mobile device or laptop. "Writing isn't about using big words to impress. It's...
How to write great copy for your small business
As your small business grows, you will need to write content for your website, advertising and social media posts. Some companies can struggle to create engaging, well constructed to the point copy. Here are some writing tips to get you started. 1. Know your audience...
7 Tips for Telling Your Business Story
In a content-driven world it is vital that the content you create connects with your customer. It’s scientifically proven that human beings are more likely to connect with a relatable tale than dry facts and figures. Yet many businesses forget to tell their business...
Summer Content Tips
Are you looking forward to a well-earned rest or holiday this summer? Here are some content tips to keep you going until September. Batch Content. Dedicate a day to creating content and a day to scheduling it for the upcoming summer weeks or when you are away....
Creating and planning content for your business
Are you having a content panic? Many businesses feel overwhelmed by the amount of the content they have to produce. 9 top tips on how to create content that works 1. What is your goal for the content marketing? Don’t just make content for content’s sake. It should...
Making your ‘about’ page stand-out!
Your about page on your website and your Facebook page are frequently visited, make sure they are telling the business story you want your customers to read. 1. Tell a story This is how a small business can distinguish themselves. People enjoy buying from people that...
Should small businesses have a Content Plan?
The short answer to this is yes. To have a successful business you need to use content marketing, and to be successful with that marketing you need a plan. The easiest way is to plan in quarters. Plan out your content over a three month period, you can use an excel...
Six SEO tips for a small business
We’ve got a great guest blog from marketing expert, Sophie Comas from RImu Marketing with her tips on SEO for small businesses. In today’s digital world more and more people are using search engines to source information, whether it is to find the time of the next...
Discover why Blogging is good for business
When I talk to lots of business owners they ask why they should blog. I was fortunate enough to be at a brilliant event the Inspire Conference & Awards, organised by the Business Girls Network, where superstar blogger, influencer and author Vicki Psarias, Honest...