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How writing can get you more customers

Words are the foundations of your business and how you use them is important for your success. Whether it is blogs, vlogs or social media posts, it’s the words that you use that will make an impact on your potential customers. So, where are businesses going wrong?...

Why guest blogging is good for your business

Blogging is good for business. It establishes you as an expert in your field. The keywords you use in the blog work in search engines and it helps people to find you with organic search. But did you know guest blogging is also a brilliant way of raising your profile...

Is email marketing dead?

No far from it! Email marketing is still one of the most effective ways of reaching your customers. Marketing guru, Neil Patel says it has the best return on investment over social media and search engines. Did you know we send more than 74 million emails a year?...

#WomenInSMEs – Meet Claire Winter Interview

I’m delighted to have been interviewed for the SME Loans #WomenInSMEs campaign. It follows my journey as a female business owner and why I thought it was important to get involved in the campaign. “I was shocked to learn that only 19% of SMEs in the UK are led by...

Brilliant content ideas for creatives

Sometimes when you are creative and run your own business you can struggle to find the time to create content alongside everything you else you do. Here are some tips to get the creative juices flowing! Use Video If writing gives you the fear, shoot a video on a smart...

Argh I don’t know what to write!

When I work with business owners on my online courses or 1:1 many of them have writer’s block and say I don’t know what to write. The other favourite is why would anyone want to hear about my business? People are inherently curious and they love to hear stories....

Eight benefits of nailing your business writing

Are you stuck for words? Some people are brilliantly creative but find writing for their business really tricky. The good news is you can learn to be a better writer. The best way to do this is to practice. Once you get clear on who you are writing for and why you are...

Why content planning rocks!

We live in a content-driven world but how do you make your business stand out amongst everyone else? Small to medium-sized businesses need to create content that connects with their customers. They need a reason to buy from you and not bigger businesses who have a...

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